Douglas Adams' take on Belgium was surprisingly unpopular when I played it to a Belgian friend. Jonathan Meades' take does more justice to the country and its delightful oddness. See volume 2 of 3 at 6m29s for the national sport of finch watching and 9m30s for the museum of underpants, but if you have time watch all three volumes. Penguin man is in volume 3. It will lighten and illuminate your day.
"Can you name 12 famous Belgians ?" people ask. No problem:
Adolphe Saxe (inventor of the Saxophone)
Herman van Rompuy
Herge (inventor of Tintin - you're not allowed Tintin)
Leo Baekeland (inventor of Bakelite)
Jean-Claude Van Damme
I've excluded people born before Belgium became a nation (1830) such as Peter Paul Rubens and Simon Stevin (inventor of double entry bookkeeping). If you want more, there is an excellent website on the theme called "Famous Belgians". John Cleese doesn't seem to like them.
(That's enough Belgium - Ed)